Privacy Policy

1. Introduction

Alterest Limited (“Alterest”, “we”, “us”, or “our”) is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website alterest.co (the “Site”).

Alterest Limited is the data controller for the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect

2.1 Information You Provide

We may collect information you voluntarily provide when you:

• Subscribe to our newsletter (rewireabf)
• Fill out a contact form or request a demo
• Create an account on our platform
• Correspond with us via email

This information may include:

• Name and job title
• Email address
• Company name
• Phone number (if provided)
• Any other information you choose to provide

2.2 Information Collected Automatically

When you visit our Site, we may automatically collect certain information, including:

• IP address (anonymised where possible)
• Browser type and version
• Operating system
• Pages visited and time spent on pages
• Referring website
• Date and time of visit

This information is collected using cookies and similar technologies. See ourCookie Policyfor more details.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To provide our services: Processing your requests, delivering content, and managing your account
• To communicate with you: Sending newsletters, responding to enquiries, and providing customer support
• To improve our Site: Analysing usage patterns to enhance user experience and content
• To comply with legal obligations:Meeting our regulatory and legal requirements
• For marketing purposes: With your consent, sending you information about our products and services

4. Legal Basis for Processing

Under UK GDPR, we process your personal data based on the following legal grounds:

• Consent: Where you have given clear consent for us to process your data for a specific purpose (e.g., newsletter subscription)
• Contract: Where processing is necessary for a contract with you or to take steps at your request before entering a contract
• Legitimate interests: Where processing is necessary for our legitimate business interests, provided these do not override your rights
• Legal obligation: Where processing is necessary to comply with legal requirements

5. Data Sharing and Disclosure

We may share your personal data with:

• Service providers: Third parties who provide services on our behalf (e.g., email delivery, hosting, analytics)
• Professional advisers: Lawyers, accountants, and other professionals as needed
• Regulatory authorities: When required by law or to protect our legal rights

We do not sell, rent, or trade your personal data to third parties for marketing purposes.

6. Third-Party Analytics and Tracking Technologies

We use the following third-party tools on our website. Where a tool requires your consent, it will only load after you accept analytics cookies via our cookie banner.

7. International Transfers

Your personal data may be transferred to and processed in countries outside the United Kingdom. Where this occurs, we ensure appropriate safeguards are in place, such as:

• Transfers to countries with adequate data protection laws
• Use of Standard Contractual Clauses approved by the UK authorities
• Other legally approved transfer mechanisms

8. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including:

• Newsletter subscriptions: Until you unsubscribe, plus a short period for processing
• Contact form enquiries: 2 years from last contact
• Account data: Duration of account plus 7 years for legal compliance
• Analytics data: 26 months (anonymised data may be retained longer)

9. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

• Right of access: Request a copy of your personal data
• Right to rectification: Request correction of inaccurate data
• Right to erasure: Request deletion of your data in certain circumstances
• Right to restrict processing: Request limitation of how we use your data
• Right to data portability: Receive your data in a structured, machine-readable format
• Right to object: Object to processing based on legitimate interests or for direct marketing
• Right to withdraw consent: Withdraw consent at any time where processing is based on consent

To exercise any of these rights, please contact us using the details below. We will respond to your request within one month.

10. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit using TLS/SSL
• Secure hosting with reputable providers
• Regular security assessments
• Access controls and authentication
• Staff training on data protection

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the new policy on this page and updating the “Last updated” date. We encourage you to review this policy periodically.

12. Complaints

If you have concerns about how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection:

13. Contact Us

For any questions about this Privacy Policy or to exercise your data protection rights, please contact us: